| Disney and Verizon to team up |
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November 12, 2008 - Marking a first in both the travel and mobile industries, Walt Disney Parks and Resorts and Verizon are teaming up for a multi-year relationship designed to enhance the guest experience – before, during and after guests arrive at Walt Disney World Resort and Disneyland Resort. This alignment allows guests to have a personal tour guide right in their wireless phones along with reliable new services at the parks. Early next year guests will also use Verizon Wireless’ technology when experiencing Disney’s Kim Possible World Showcase Adventure, an ultra-interactive attraction coming to Epcot in Walt Disney World Resort. “With more than 90 percent of families bringing a mobile phone into our Parks, our objective was to enhance the magical Disney experience through innovative wireless technology,” said Jay Rasulo, Chairman, Walt Disney Parks and Resorts. “Imagine receiving up to the minute tips on special Park activities with just the touch of a button or receiving a call from Buzz Lightyear welcoming you to the Magic Kingdom.” Beginning next year, guests will be able to access an array of features on their Verizon Wireless phones while at the Walt Disney World or Disneyland Resort to help them make the most of their Disney experiences. Planned services include an exclusive mobile application that will give guests with Verizon Wireless service the ability to easily locate shows, restaurants and the Disney characters anywhere inside the Parks; get real-time attraction availability information; access mobile games; receive messages from characters and more. Verizon Wireless is also continuing to invest in its wireless network from coast to coast, and the relationship with Disney means the wireless users will benefit from further enhancements to the Verizon Wireless network in the Parks.
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